---
title: "Mistral AI acquires Pimento and continues its move up towards business applications — Marsanne Studio AI watch"
description: "Mistral AI buys French startup Pimento, which specialises in AI-assisted ad creation, to move closer to business applications."
url: "https://marsanne.studio/en/ai-watch/mistral-ai-acquires-pimento-and-continues-its-move-up-towards-business-f9eda1/"
lang: "en"
---

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Announcement · 22 September 2026

# Mistral AI acquires Pimento and continues its move up towards business applications

Original title, in French: “Mistral AI acquiert Pimento et poursuit sa remontée vers les applications métier”

**Publication**

FrenchWeb (France)

**Author**

Unsigned

**Published on**

22 September 2026 · read in the page structured data · updated on 22 September 2026

## Summary

Mistral AI has announced the acquisition of Pimento, a Paris-based startup founded by Florent Facq and Tomás Yany, which develops advertising creation software for marketing teams. The article explains that Pimento makes it possible to generate, edit and publish ads by connecting to Meta, TikTok, Google or Pinterest accounts, and to close the brief-creation-distribution-performance loop. The deal follows the acquisitions of Koyeb (infrastructure) and Emmi AI (industrial engineering), and comes after a €3 billion raise valuing Mistral at more than €21 billion. Mistral says it operates in twenty countries and supports more than 125 large companies, including Airbus, ASML and HSBC, as part of a verticalisation strategy towards the business workflows that companies actually use.

Summary based on the full text of the article.

[Read the article on FrenchWeb →](https://www.frenchweb.fr/mistral-ai-acquiert-pimento-et-poursuit-sa-remontee-vers-les-applications-metier/463566)

## Figures cited

-   3 EUR billion
    
    amount of Mistral AI's Series D funding round
    
    Mistral AI, announced on 8 September
    
    > « La scale up a annoncé le 8 septembre une série D de 3 milliards d’euros, menée par Samsung Electronics avec le Scaleup Europe Fund géré par EQT et PSG Equity, sur la base d’une valorisation post-money supérieure à 21 milliards d’euros. »
    
-   21 EUR billion
    
    Mistral AI's post-money valuation
    
    Mistral AI
    
    > « sur la base d’une valorisation post-money supérieure à 21 milliards d’euros »
    
-   125 companies
    
    number of large companies supported by Mistral AI
    
    Mistral AI clients in twenty countries
    
    > « Mistral indique désormais opérer dans vingt pays et accompagner plus de 125 grandes entreprises, parmi lesquelles Airbus, ASML et HSBC. »
    
-   3 EUR million
    
    amount invested in Pimento in 2023
    
    Pimento, December 2023, investors Partech and Cygni Capital
    
    > « Le Pimento que rachète Mistral est en effet assez différent de celui dans lequel Partech et Cygni Capital avaient investi 3 millions d’euros en décembre 2023. »
    

## Classification

**Country**

France, Austria

**Company size**

SMEs, Large companies

**Industries**

Media, communications, marketing · Software vendors, IT services companies, telecoms

**Companies**

Samsung Electronics (cited), HSBC (cited), Emmi AI (cited), ASML (cited), Koyeb (cited), Airbus (cited), Pimento (supplier), Mistral AI (deploys AI)

**Keywords**

mistral ai, acquisition, ad creation, marketing, ai agents, business applications

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to FrenchWeb. Entry translated from French by Claude Sonnet 5.5.