---
title: "New h2c study: AI adoption is widespread among hotel chains, but organisational maturity remains limited — Marsanne Studio AI watch"
description: "An h2c study shows that AI is widely adopted by hotel chains, but their organisational readiness remains limited."
url: "https://marsanne.studio/en/ai-watch/new-h2c-study-ai-adoption-is-widespread-among-hotel-chains-but-ccfb94/"
lang: "en"
---

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Data study · 1 October 2026

# New h2c study: AI adoption is widespread among hotel chains, but organisational maturity remains limited

**Publication**

Hospitality Net (Netherlands)

**Author**

Unsigned

**Published on**

1 October 2026 · read in the publisher's feed

## Summary

A study conducted by h2c indicates that the adoption of artificial intelligence is widespread among hotel chains. The study points out, however, that these companies' organisational readiness, meaning their ability to fully integrate AI into their processes, remains limited.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Hospitality Net →](https://www.hospitalitynet.org/news/4134666/new-h2c-study-ai-adoption-is-widespread-among-hotel-chains-but-enterprise-readiness-remains-limited)

## Classification

**Country**

Worldwide scope

**Company size**

Large companies, Mid-sized companies

**Industries**

Tourism, hospitality, catering

**Companies**

h2c (study author)

**Keywords**

hospitality, AI adoption, hotel chains, organisational maturity, h2c study

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Hospitality Net. Entry translated from French by Claude Sonnet 5.5.