---
title: "No AI licence will fix a process that nobody has examined — Marsanne Studio AI watch"
description: "An opinion piece explains why SMEs fail with AI when they buy licences before analysing their processes."
url: "https://marsanne.studio/en/ai-watch/no-ai-licence-will-fix-a-process-that-nobody-has-cdd2c1/"
lang: "en"
---

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Opinion · 26 September 2026

# No AI licence will fix a process that nobody has examined

Original title, in Spanish: “Ninguna licencia de IA arregla un proceso que nadie ha mirado”

**Publication**

Emprendedores (Spain)

**Author**

Unsigned

**Published on**

26 September 2026 · read in the page structured data

## Summary

An AI trainer for Spanish SMEs explains that AI adoption often fails because companies choose a tool (ChatGPT, Copilot, Claude) before identifying a problem to solve. He proposes a method based on five questions and a precise sequence: problem, process, data, pilot, measurement, rollout. He gives a worked example: automating the preparation of sales quotes would cut a task from one hour to twenty minutes, saving 640 hours a year for a given team. The author also points out that since February 2025, Article 4 of the EU AI Act has required companies to ensure a sufficient level of AI literacy among their staff, with checks possible from August 2026.

Summary based on the full text of the article.

[Read the article on Emprendedores →](https://emprendedores.es/firmas/ninguna-licencia-de-ia-arregla-un-proceso-que-nadie-ha-mirado/)

## Figures cited

-   40 minutes
    
    Reduction in the time needed to prepare a sales quote using an AI assistant
    
    hypothetical example of a company, 20 quotes per week, 48 weeks per year
    
    > « Si esa hora baja a veinte minutos, el ahorro es de 40 minutos por presupuesto. »
    
-   640 hours
    
    Annual hours saved by automating quote preparation
    
    hypothetical example, 20 quotes per week, 48 working weeks
    
    > « Con 20 presupuestos a la semana y 48 semanas de actividad, salen 640 horas al año. »
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

All industries, or industry not specified

**Keywords**

SMEs, AI adoption, business processes, AI literacy, EU AI Act, productivity gain

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Emprendedores. Entry translated from French by Claude Sonnet 5.5.