--- title: "Piñero handles 500,000 requests a year with AI — Marsanne Studio AI watch" description: "Tourism group Piñero handles more than 500,000 customer requests a year with AI assistants and is rolling out Copilot internally." url: "https://marsanne.studio/en/ai-watch/pinero-handles-500-000-requests-a-year-with-e29e61/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Press release · 28 September 2026 # Piñero handles 500,000 requests a year with AI Original title, in Spanish: “Piñero gestiona 500.000 consultas anuales a través de la IA” **Publication** Computing (Spain) **Author** Unsigned **Published on** 28 September 2026 · read in the page structured data · updated on 28 September 2026 ## Summary On World Tourism Day, the Piñero group presented the results of its artificial intelligence strategy. According to the company, its ecosystem of assistants handles more than 500,000 requests a year across customer service channels, with accuracy above 94% and 90% positive reviews, reducing requests passed to the back office by around 30%. Internally, more than 300 employees have Microsoft 365 Copilot licences and 1,145 active users use its Chat version. A catalogue of more than 100 productivity agents is used several times a week by 95% of participants in the adoption programmes, with estimated productivity gains of up to 15%. The group also uses predictive analytics to anticipate hotel demand and optimise energy and water consumption. Summary based on the full text of the article. [Read the article on Computing →](https://www.computing.es/inteligencia-artificial/pinero-gestiona-500-000-consultas-anuales-a-traves-de-la-ia/) ## Figures cited - 500,000 queries Requests handled per year via AI Piñero, customer service channels > « la inteligencia artificial de Piñero procesa más de 500.000 consultas al año » - 94 % Accuracy of the AI assistant ecosystem Piñero > « este ecosistema alcanza una precisión superior al 94% » - 90 % Positive rating rate Piñero > « una tasa de valoración positiva de hasta el 90% » - 30 % Reduction in queries passed to the back office Piñero > « reduce cerca de un 30% las consultas derivadas a back office » - 300 people Professionals with Microsoft 365 Copilot licences Piñero, internal management > « más de 300 profesionales cuentan con licencias de Microsoft 365 Copilot » - 1,145 people Active users of ChatGPT/Chat version of Copilot Piñero, internal management > « 1.145 usuarios activos emplean su versión Chat » - 95 % Share of participants using AI several times a week Piñero, adoption programmes > « el 95% de los participantes en los programas de adopción utiliza la inteligencia artificial varias veces por semana » - 15 % Estimated productivity gain Piñero > « con estimaciones de mejora de productividad de hasta un 15% » - 100 days Hotel demand forecasting horizon Piñero, Hospitality division > « prever la demanda hotelera con un horizonte de 100 días » - — % Margin of error in water and energy consumption calculations Piñero, Hospitality division > « calcular el consumo de agua y energía con márgenes de error de entre el 2% y el 5% » ## Classification **Country** Spain **Company size** Large companies **Industries** Tourism, hospitality, catering · Construction, civil engineering, real estate **Companies** Microsoft (supplier), Piñero (deploys AI) **Keywords** tourism, AI assistants, Microsoft Copilot, predictive analytics, hospitality, productivity Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Computing. Entry translated from French by Claude Sonnet 5.5.