---
title: "PRIMO raises nearly €7 million to have its AI agents manage your IT — Marsanne Studio AI watch"
description: "French startup Primo raises €6.9 million to deploy AI agents that carry out companies' IT operations."
url: "https://marsanne.studio/en/ai-watch/primo-raises-nearly-7-million-to-have-its-ai-agents-manage-your-cd260b/"
lang: "en"
---

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Announcement · 22 September 2026

# PRIMO raises nearly €7 million to have its AI agents manage your IT

Original title, in French: “PRIMO lève près de 7 millions d’euros pour faire gérer votre IT par ses agents IA”

**Publication**

FrenchWeb (France)

**Author**

Unsigned

**Published on**

22 September 2026 · read in the page structured data · updated on 22 September 2026

## Summary

French startup Primo, founded in Paris in 2022, has announced a €6.9 million round from Headline and Global Founders Capital. The company centralises the management of devices, SaaS applications, identities and IT support, and aims to enable AI agents to carry out these operations end to end, under the control of IT teams, such as employee onboarding and offboarding. Primo reports more than 400 clients in ten countries, including Theodo, Dust and Skello, and annual recurring revenue above €3.4 million, up fourfold over one year. More than 40% of its clients are outside France. The funding is intended to double headcount and speed up international expansion, against competitors such as Rippling, JumpCloud and Microsoft.

Summary based on the full text of the article.

[Read the article on FrenchWeb →](https://www.frenchweb.fr/primo-leve-pres-de-7-millions-deuros-pour-faire-gerer-votre-it-par-ses-agents-ia/463585)

## Figures cited

-   6.9 EUR million
    
    amount of the funding round
    
    Primo
    
    > « La startup française Primo annonce une levée de 6,9 millions d’euros auprès de Headline et Global Founders Capital. »
    
-   400 companies
    
    number of Primo clients
    
    10 countries
    
    > « Elle revendique plus de 400 clients dans dix pays, parmi lesquels Theodo, Dust ou Skello, et un revenu récurrent annuel supérieur à 3,4 millions d’euros, en hausse d’un facteur quatre sur un an. »
    
-   3.4 EUR million
    
    Primo's annual recurring revenue
    
    Primo
    
    > « Elle revendique plus de 400 clients dans dix pays, parmi lesquels Theodo, Dust ou Skello, et un revenu récurrent annuel supérieur à 3,4 millions d’euros, en hausse d’un facteur quatre sur un an. »
    
-   40 %
    
    share of Primo clients located outside France
    
    Primo
    
    > « Plus de 40 % de ses clients se situent déjà hors de France. »
    

## Classification

**Country**

France

**Company size**

SMEs

**Industries**

Software vendors, IT services companies, telecoms

**Companies**

Headline (cited), Theodo (deploys AI), Rippling (cited), Primo (supplier), NinjaOne (cited), JumpCloud (cited), Dust (deploys AI), Kandji (cited), Skello (deploys AI), Global Founders Capital (cited), Jamf (cited), Microsoft (cited), Fleet (cited)

**Keywords**

ai agents, it management, fundraising, onboarding, identity and access, french startup

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to FrenchWeb. Entry translated from French by Claude Sonnet 5.5.