---
title: "Producing more with AI will not be enough to capture value — Marsanne Studio AI watch"
description: "Increasing output through AI does not guarantee that companies will capture the value created."
url: "https://marsanne.studio/en/ai-watch/producing-more-with-ai-will-not-be-enough-to-capture-bbf7dd/"
lang: "en"
---

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Opinion · 8 October 2026

# Producing more with AI will not be enough to capture value

**Publication**

Les Echos (France)

**Author**

Unsigned

**Published on**

8 October 2026 · read in the publisher's feed

## Summary

The title states that producing more through AI will not be enough for companies to capture the value generated by this technology.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Les Echos →](https://www.lesechos.fr/idees-debats/editos-analyses/produire-plus-avec-lia-ne-suffira-pas-a-capter-la-valeur-2255777)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

AI adoption, productivity, value creation, business strategy

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Les Echos. Entry translated from French by Claude Sonnet 5.5.