---
title: "Sirma deploys connected AI agents in hotel operations, as an h2c study points to the next phase of AI in hospitality — Marsanne Studio AI watch"
description: "Sirma is deploying connected AI agents in hotels, as an h2c study announces a new phase of AI in hospitality."
url: "https://marsanne.studio/en/ai-watch/sirma-deploys-connected-ai-agents-in-hotel-operations-as-an-h2c-study-4e1769/"
lang: "en"
---

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Announcement · 1 October 2026

# Sirma deploys connected AI agents in hotel operations, as an h2c study points to the next phase of AI in hospitality

**Publication**

Hospitality Net (Netherlands)

**Author**

Unsigned

**Published on**

1 October 2026 · read in the publisher's feed

## Summary

Sirma is deploying connected AI agents in hotel operations, an initiative presented in connection with an h2c study that reportedly points to a next phase of AI in the hospitality industry.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Hospitality Net →](https://www.hospitalitynet.org/news/4134633/sirma-brings-connected-ai-agents-to-hotel-operations-as-h2c-study-signals-hospitalitys-next-ai-phase)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Tourism, hospitality, catering

**Companies**

Sirma (supplier), h2c (study author)

**Keywords**

hospitality, ai agents, hotel operations, industry study

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Hospitality Net. Entry translated from French by Claude Sonnet 5.5.