---
title: "Smoke, haste and disillusion: why AI leaders at large companies don't last more than three years — Marsanne Studio AI watch"
description: "Nearly ten AI leaders have left their posts in under six months at large companies such as Carrefour, El Corte Inglés, Loewe and Generali."
url: "https://marsanne.studio/en/ai-watch/smoke-haste-and-disillusion-why-ai-leaders-at-large-companies-don-t-b37a47/"
lang: "en"
---

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Analysis · 10 October 2026

# Smoke, haste and disillusion: why AI leaders at large companies don't last more than three years

Original title, in Spanish: “Humo, prisas y desencanto: por qué los jefes de IA de las grandes empresas no duran más de tres años”

**Publication**

El Confidencial (Spain) · subscribers only

**Author**

[Alejandro Mata](https://www.elconfidencial.com/autores/alejandro-mata-2842/)

**Published on**

10 October 2026 · read in the page structured data

## Summary

The article describes a wave of departures of artificial intelligence leaders at large companies, with nearly ten leaving in under six months at firms such as Carrefour, El Corte Inglés, Loewe and Generali. The headline states that these leaders do not stay in post for more than three years, and the standfirst indicates that the article will explain the causes of this phenomenon, though these are not detailed in the text received.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on El Confidencial →](https://www.elconfidencial.com/empresas/2026-10-10/jefes-ia-grandes-empresas-desencanto-prisas_4442126/)

## Classification

**Country**

Spain

**Company size**

Large companies

**Industries**

Retail and distribution, e-commerce · Banking, insurance, asset management, finance departments · All industries, or industry not specified

**Companies**

Loewe (cited), El Corte Inglés (cited), Generali (cited), Carrefour (cited)

**Keywords**

turnover, AI leader, AI governance, large companies, chief AI officer

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Confidencial and its author. Entry translated from French by Claude Sonnet 5.5.