---
title: "SoundHound enters the country via Outsourcing to expand its conversational AI in Latin America — Marsanne Studio AI watch"
description: "SoundHound partners with Outsourcing, a minority shareholder, to develop conversational AI in Colombia and Latin America, in banking, retail and healthcare."
url: "https://marsanne.studio/en/ai-watch/soundhound-enters-the-country-via-outsourcing-to-expand-its-4d08eb/"
lang: "en"
---

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Announcement · 3 September 2026

# SoundHound enters the country via Outsourcing to expand its conversational AI in Latin America

Original title, in Spanish: “SoundHound llega al país de la mano de Outsourcing para expandir su IA conversacional en América Latina”

**Publication**

Portafolio (Colombia)

**Author**

[Constanza Gómez](https://www.portafolio.co/autor/constanza-gomez-guasca)

**Published on**

3 September 2026 · read in the page structured data · updated on 3 September 2026

## Summary

SoundHound is entering Colombia by partnering with Outsourcing, which becomes its minority partner, to expand its conversational AI in Latin America. The stated aim is to accelerate adoption of the technology in industries such as banking, retail and healthcare.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Portafolio →](https://www.portafolio.co/negocios/empresas/soundhound-llega-al-pais-de-la-mano-de-outsourcing-para-expandir-su-ia-conversacional-en-america-latina-501770)

## Classification

**Country**

Colombia

**Company size**

All sizes

**Industries**

Banking, insurance, asset management, finance departments · Retail and distribution, e-commerce · Healthcare, pharmaceuticals, social care

**Companies**

Outsourcing (supplier), SoundHound (supplier)

**Keywords**

conversational ai, latin america, banking, retail, healthcare, partnership

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Portafolio and its author. Entry translated from French by Claude Sonnet 5.5.