---
title: "Spain's Chamber of Commerce publishes a practical guide to help SMEs adopt AI — Marsanne Studio AI watch"
description: "Spain's Chamber of Commerce publishes a practical guide to help SMEs adopt AI in a structured and measurable way."
url: "https://marsanne.studio/en/ai-watch/spain-s-chamber-of-commerce-publishes-a-practical-guide-to-help-smes-9e5c45/"
lang: "en"
---

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Press release · 24 September 2026

# Spain's Chamber of Commerce publishes a practical guide to help SMEs adopt AI

Original title, in Spanish: “La Cámara de España publica una guía práctica para ayudar a las pymes en la adopción de la IA | Cámara de España”

**Publication**

Cámara de España (Spain)

**Author**

Unsigned

**Published on**

24 September 2026 · read in the date shown on the page

## Summary

The Cámara de España, through its Digitalisation Commission, has published a guide entitled "GuIA para pymes" to help small and medium-sized businesses integrate artificial intelligence into their business processes. According to the document, 45.3% of Spanish companies do not use AI and do not plan to do so in the short term, compared with 54.7% that are exploring or already using it, of which only 5.3% do so extensively or strategically. The guide offers a 30-day roadmap to identify processes to improve, test a pilot project and measure its impact. It details industry examples (professional services, retail, manufacturing, construction) and identifies obstacles (lack of training, uncertainty over return on investment, data quality) as well as the risks of poorly managed adoption, recalling the framework of the EU AI Act.

Summary based on the full text of the article.

[Read the article on Cámara de España →](https://www.camara.es/la-camara-de-espana-publica-una-guia-practica-para-ayudar-las-pymes-en-la-adopcion-de-la-ia)

## Figures cited

-   45.3 %
    
    share of Spanish companies that do not use AI and do not plan to do so in the short term
    
    Spanish companies
    
    > « el 45,3% de las empresas no utiliza inteligencia artificial ni prevé hacerlo a corto plazo »
    
-   54.7 %
    
    share of Spanish companies that are exploring or using AI to some extent
    
    Spanish companies
    
    > « el 54,7% ya la explora o la utiliza en alguna medida »
    
-   5.3 %
    
    share of companies that have integrated AI extensively or strategically
    
    Spanish companies that have adopted AI
    
    > « solo un 5,3% la tiene integrada de forma amplia o estratégica »
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

Consulting, legal, accounting, business services · Retail and distribution, e-commerce · Industry and manufacturing · Construction, civil engineering, real estate · All industries, or industry not specified

**Companies**

Cámara de España (study author)

**Keywords**

SMEs, practical guide, AI adoption, pilot project, EU AI regulation, digital transformation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Cámara de España. Entry translated from French by Claude Sonnet 5.5.