---
title: "Telefónica applies AI on a large scale to reinvent its German subsidiary O2 — Marsanne Studio AI watch"
description: "Telefónica is deploying artificial intelligence at scale to restructure its German subsidiary Telefónica Deutschland, which operates under the O2 brand."
url: "https://marsanne.studio/en/ai-watch/telefonica-applies-ai-on-a-large-scale-to-reinvent-its-german-d600c8/"
lang: "en"
---

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Announcement · 27 September 2026

# Telefónica applies AI on a large scale to reinvent its German subsidiary O2

Original title, in Spanish: “Telefónica aplica la IA de forma masiva para reinventar su filial alemana 02”

**Publication**

Expansión (Spain) · subscribers only

**Author**

Ignacio del Castillo

**Published on**

27 September 2026 · read in the page structured data

## Summary

Telefónica has launched a restructuring and reinvention of its German subsidiary Telefónica Deutschland, which operates under the O2 brand. The process relies on extensive use of artificial intelligence. The transformation began with the arrival of a new management team in January.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Expansión →](https://www.expansion.com/empresas/telecomunicaciones/2026/09/27/6ab80e64e5fdea9b768b4598.html)

## Classification

**Country**

Germany, Spain

**Company size**

Large companies

**Industries**

Software vendors, IT services companies, telecoms

**Companies**

Telefónica Deutschland (O2) (deploys AI), Telefónica (deploys AI)

**Keywords**

telecoms, restructuring, subsidiary, digital transformation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Expansión and its author. Entry translated from French by Claude Sonnet 5.5.