---
title: "The AI voucher arrives while 3 in 10 companies still find it difficult to apply AI well — Marsanne Studio AI watch"
description: "A TeamSystem/Ipsos study shows that 32% of Spanish SMEs see the use of AI as a major challenge for 2027, despite a new public voucher of 600 million euros."
url: "https://marsanne.studio/en/ai-watch/the-ai-voucher-arrives-while-3-in-10-companies-still-find-it-difficult-0e9137/"
lang: "en"
---

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Data study · 3 October 2026

# The AI voucher arrives while 3 in 10 companies still find it difficult to apply AI well

Original title, in Spanish: “El bono IA llega cuando 3 de cada 10 empresas aún ven difícil aplicarla bien - MuyPymes”

**Publication**

MuyPymes (Spain)

**Author**

Maria Sanchez

**Published on**

3 October 2026 · read in the page structured data

## Summary

The Spanish government has announced a 600 million euro voucher to encourage AI adoption by SMEs and self-employed workers. According to the second edition of the TeamSystem Observatory, carried out by Ipsos among 1,200 companies, 32% of Spanish SMEs consider the practical and safe use of AI to be one of their main challenges for 2027. The areas where AI is expected to be most useful are the automation of administrative tasks, data and report analysis, and decision support. The main obstacle is not cost but the reliability of answers (27%), lack of training (25%) and legal doubts (20%). Companies already using AI report a significant time saving, up to seven hours a week for some. Emilio Martínez de la Fuente, CEO of TeamSystem España, stresses that the success of the scheme will depend on administrative simplicity and training support.

Summary based on the full text of the article.

[Read the article on MuyPymes →](https://www.muypymes.com/2026/10/03/bono-ia-empresas-dificil-aplicarla-bien)

## Figures cited

-   32 %
    
    share of Spanish SMEs seeing the practical use of AI as a major challenge for 2027
    
    Spanish SMEs and self-employed workers, 1,200 interviews, TeamSystem Observatory 2nd edition
    
    > « el 32% señala el uso de la IA como uno de sus grandes retos para el próximo año »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   33 %
    
    share of companies citing automation of administrative tasks as an expected area of value from AI
    
    Spanish SMEs and self-employed workers
    
    > « destacan la automatización de tareas administrativas (33%) »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   33 %
    
    share of companies citing report generation and analysis as an expected area of value
    
    Spanish SMEs and self-employed workers
    
    > « la generación y análisis de informes (33%) »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   29 %
    
    share citing data analysis for decision-making
    
    Spanish SMEs and self-employed workers
    
    > « el análisis de datos para mejorar la toma de decisiones (29%) »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   27 %
    
    share of companies citing errors or unreliable answers as the main obstacle to AI
    
    Spanish SMEs and self-employed workers
    
    > « Un 27% de las empresas señala como principal barrera los errores o respuestas poco fiables de la IA »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   25 %
    
    share citing lack of knowledge or training as an obstacle
    
    Spanish SMEs and self-employed workers
    
    > « un 25% apunta a la falta de conocimiento o formación »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   20 %
    
    share citing legal doubts as an obstacle
    
    Spanish SMEs and self-employed workers
    
    > « un 20% a las dudas legales »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   28 %
    
    share of companies already using AI that save between 4 and 7 hours per week
    
    companies using AI, Spain
    
    > « Un 28% estima que ahorra entre cuatro y siete horas semanales gracias a estas herramientas »
    
    Source: Observatorio TeamSystem (Ipsos)
    
-   600 million EUR
    
    amount of the public voucher for AI adoption by SMEs and self-employed workers
    
    Spain, Plan IA360
    
    > « el nuevo bono de 600 millones de euros anunciado por el Gobierno para impulsar la incorporación de la inteligencia artificial en pymes y autónomos »
    

## Classification

**Country**

Spain

**Company size**

SMEs, Micro-businesses

**Industries**

All industries, or industry not specified

**Companies**

TeamSystem (study author), Ipsos (supplier)

**Keywords**

AI voucher, Spanish SMEs, AI adoption, training, trust in AI, administrative automation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to MuyPymes and its author. Entry translated from French by Claude Sonnet 5.5.