---
title: "The not-so-hidden cost of agentic AI — Marsanne Studio AI watch"
description: "81% of Spanish companies are investing in integrating AI agents to automate and personalise their services."
url: "https://marsanne.studio/en/ai-watch/the-not-so-hidden-cost-of-agentic-9d09ca/"
lang: "en"
---

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Data study · 8 October 2026

# The not-so-hidden cost of agentic AI

Original title, in Spanish: “El coste no tan oculto de la IA agéntica”

**Publication**

Computing (Spain)

**Author**

[Bernardo Godar](https://www.computing.es/periodista/bernardo-godar/)

**Published on**

8 October 2026 · read in the page structured data · updated on 8 October 2026

## Summary

In Spain, 81% of companies are already investing in integrating AI agents into their systems. This investment aims in particular to reach the level of personalisation and automation needed to improve their market positioning, customer relationships and customer satisfaction.

Summary based on the full text of the article.

[Read the article on Computing →](https://www.computing.es/inteligencia-artificial/el-coste-no-tan-oculto-de-la-ia-agentica/)

## Figures cited

-   81 %
    
    Share of Spanish companies investing in integrating AI agents
    
    Spain
    
    > « el 81% de las empresas ya invierte en integrar agentes de IA en sus sistemas »
    

## Classification

**Country**

Spain

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

agentic AI, automation, customer service, personalisation, Spain

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Computing and its author. Entry translated from French by Claude Sonnet 5.5.