---
title: "Turning AI experimentation into business value — Marsanne Studio AI watch"
description: "A KPMG survey shows that only 11% of UK asset managers have fully embedded AI in their operations."
url: "https://marsanne.studio/en/ai-watch/turning-ai-experimentation-into-business-d17912/"
lang: "en"
---

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Data study · 21 September 2026

# Turning AI experimentation into business value

**Publication**

KPMG (United Kingdom)

**Author**

Unsigned

**Published on**

21 September 2026 · read in the page structured data

## Summary

KPMG has published the results of a survey on AI adoption in the UK wealth and asset management industry. According to the study, 44% of firms are at the experimentation stage, 45% at the "established" stage, and only 11% have fully embedded AI in their core processes. Investment is currently directed mainly towards operational efficiency (reconciliation, reporting, monitoring of investment guidelines), but the most advanced firms are looking to use agentic AI to transform their entire operating models rather than automate isolated tasks. The main obstacles identified are no longer technological but relate to fragmented data, governance gaps, talent shortages and operating models not designed for AI. KPMG identifies five priorities for scaling successfully: ROI frameworks, governance, data readiness, making use of existing platforms, and hybrid models combining AI and human judgement.

Summary based on the full text of the article.

[Read the article on KPMG →](https://kpmg.com/uk/en/insights/strategy/turning-ai-experimentation-into-enterprise-value.html)

## Figures cited

-   44 %
    
    share of UK wealth and asset management firms at the "experimentation" stage of AI adoption
    
    United Kingdom, wealth and asset management industry, KPMG survey
    
    > « Our survey suggests that most UK firms are currently either in the ‘experimenting’ stage of AI adoption (44 percent of respondents), or in the ‘established’ stage (45 percent). »
    
    Source: KPMG, State of AI in UK Wealth and Asset Management report
    
-   45 %
    
    share of UK wealth and asset management firms at the "established" stage of AI adoption
    
    United Kingdom, wealth and asset management industry, KPMG survey
    
    > « Our survey suggests that most UK firms are currently either in the ‘experimenting’ stage of AI adoption (44 percent of respondents), or in the ‘established’ stage (45 percent). »
    
    Source: KPMG, State of AI in UK Wealth and Asset Management report
    
-   11 %
    
    share of UK wealth and asset management firms that have fully embedded AI in their processes ("embedded" stage)
    
    United Kingdom, wealth and asset management industry, KPMG survey
    
    > « In either case, they are stopping short of fully embedding AI capabilities into their core workflows to reach the ‘embedded’ stage (where just 11 percent are). »
    
    Source: KPMG, State of AI in UK Wealth and Asset Management report
    

## Classification

**Country**

United Kingdom

**Company size**

All sizes

**Industries**

Banking, insurance, asset management, finance departments

**Companies**

KPMG (study author)

**Keywords**

asset management, wealth management, agentic AI, scalability, AI governance, return on investment

KPMG sells AI services or products: its studies and publications should be read with that interest in mind.

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to KPMG. Entry translated from French by Claude Sonnet 5.5.