---
title: "Vodafone rolls out AI agents to more than 100,000 SMEs — Marsanne Studio AI watch"
description: "Vodafone Empresas is rolling out AI agents to more than 100,000 Spanish SMEs to automate administrative tasks and customer relations."
url: "https://marsanne.studio/en/ai-watch/vodafone-rolls-out-ai-agents-to-more-than-100-000-54e612/"
lang: "en"
---

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Press release · 5 October 2026

# Vodafone rolls out AI agents to more than 100,000 SMEs

Original title, in Spanish: “Vodafone despliega agentes de IA en más de 100.000 pymes”

**Publication**

Europa Press (Spain)

**Author**

Unsigned

**Published on**

5 October 2026 · read in the page structured data

## Summary

Vodafone Empresas has accelerated the rollout of artificial intelligence agents to more than 100,000 SME customers in Spain, according to the article. These agents automate tasks such as handling calls, appointments and bookings, resolving incidents and some administrative work, freeing up time for higher-value activities. Carlos Ortiz, head of SMEs at Vodafone Empresas, explains that the aim is to relieve employees of low-value tasks. Vodafone offers a flexible pay-as-you-go subscription model, supports companies in identifying use cases, training and measuring results, and selects its technology partners based on their regulatory compliance. The company has a sales force of around 1,000 professionals and complements its offering with cybersecurity services for SMEs.

Summary based on the full text of the article.

[Read the article on Europa Press →](https://www.europapress.es/economia/noticia-vodafone-despliega-agentes-ia-mas-100000-pymes-20261005131108.html)

## Figures cited

-   100,000 companies
    
    number of Vodafone SME customers equipped with AI agents
    
    Vodafone Empresas SME customers in Spain, above this threshold
    
    > « Vodafone Empresas ha acelerado el despliegue de agentes de inteligencia artificial (IA) entre más de 100.000 clientes pymes para facilitar su trabajo diario y acercarles capacidades tecnológicas que hasta hace poco estaban reservadas a las grandes compañías. »
    
-   1,000 people
    
    size of Vodafone Empresas' specialist sales force
    
    Vodafone Empresas, Spain
    
    > « Además, Vodafone está reforzando la especialización de su fuerza comercial, formada por alrededor de 1.000 profesionales, para evolucionar desde la venta tradicional de conectividad hacia un modelo de asesoramiento tecnológico adaptado al sector, tamaño y necesidades de cada empresa. »
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

All industries, or industry not specified

**Companies**

Vodafone Empresas (supplier)

**Keywords**

ai agents, sme, automation, customer service, vodafone, cybersecurity

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Europa Press. Entry translated from French by Claude Sonnet 5.5.