---
title: "Vodafone rolls out AI agents to more than 100,000 SMEs — Marsanne Studio AI watch"
description: "Vodafone Empresas is rolling out AI agents to more than 100,000 Spanish SMEs to automate repetitive tasks and customer service."
url: "https://marsanne.studio/en/ai-watch/vodafone-rolls-out-ai-agents-to-more-than-100-000-829476/"
lang: "en"
---

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Press release · 5 October 2026

# Vodafone rolls out AI agents to more than 100,000 SMEs

Original title, in Spanish: “Vodafone despliega agentes de IA en más de 100.000 pymes”

**Publication**

Economía Digital (Spain)

**Author**

Unsigned

**Published on**

5 October 2026 · read in the page structured data · updated on 5 October 2026

## Summary

Vodafone Empresas has deployed artificial intelligence agents to more than 100,000 SME customers in Spain, according to the article. These agents automate telephone reception, appointment and booking management, incident resolution and some administrative tasks, in order to free up time for higher-value activities. Vodafone Empresas' SME director, Carlos Ortiz, presents SMEs as the main opportunity for AI to help employees. Vodafone offers a flexible business model, with no heavy upfront investment, and supports companies from identifying use cases through to training and measuring results. The company is also training its sales force, about 1,000 professionals, for a technology advisory role, and complements its offer with cybersecurity services dedicated to SMEs.

Summary based on the full text of the article.

[Read the article on Economía Digital →](https://www.economiadigital.es/empresas/vodafone-despliega-agentes-ia-100-000-pymes-ag.html)

## Figures cited

-   100,000 companies
    
    Number of Vodafone SME customers benefiting from the AI agent rollout
    
    Vodafone Empresas SME customers, Spain
    
    > « Vodafone Empresas ha acelerado el despliegue de agentes de inteligencia artificial (IA) entre más de 100.000 clientes pymes »
    
-   1,000 people
    
    Size of the Vodafone Empresas sales force undergoing specialisation
    
    Vodafone Empresas, Spain
    
    > « Vodafone está reforzando la especialización de su fuerza comercial, formada por alrededor de 1.000 profesionales »
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

All industries, or industry not specified · Software vendors, IT services companies, telecoms

**Companies**

Vodafone Empresas (supplier)

**Keywords**

conversational agents, smes, automation, customer service, cybersecurity, vodafone

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Economía Digital. Entry translated from French by Claude Sonnet 5.5.