---
title: "Walmart's CEO rules out personalised pricing as AI transforms retail — Marsanne Studio AI watch"
description: "Walmart's chief executive rules out AI-driven personalised pricing, as artificial intelligence transforms the retail industry."
url: "https://marsanne.studio/en/ai-watch/walmart-s-ceo-rules-out-personalised-pricing-as-ai-transforms-0072a0/"
lang: "en"
---

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Announcement · 25 September 2026

# Walmart's CEO rules out personalised pricing as AI transforms retail

**Publication**

Financial Times (United Kingdom)

**Author**

Unsigned

**Published on**

25 September 2026 · read in the publisher's feed

## Summary

According to the headline, Walmart's CEO rules out the idea of personalised pricing based on artificial intelligence, at a time when AI is transforming the retail industry.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Financial Times →](https://www.ft.com/content/632e21a3-b889-4423-a1d9-be16b3e680bd?syn-25a6b1a6=1)

## Classification

**Country**

United States

**Company size**

Large companies

**Industries**

Retail and distribution, e-commerce

**Companies**

Walmart (deploys AI)

**Keywords**

personalised pricing, retail, Walmart, AI transformation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Financial Times. Entry translated from French by Claude Sonnet 5.5.