---
title: "\"We no longer know which way to turn\": faced with soaring costs, companies adopt a hybrid approach combining American and Chinese AI — Marsanne Studio AI watch"
description: "Companies are combining American and Chinese AI to cope with rising costs, according to the article's title."
url: "https://marsanne.studio/en/ai-watch/we-no-longer-know-which-way-to-turn-faced-with-soaring-costs-companies-2e373d/"
lang: "en"
---

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Analysis · 7 October 2026

# "We no longer know which way to turn": faced with soaring costs, companies adopt a hybrid approach combining American and Chinese AI

**Publication**

Les Echos (France)

**Author**

Unsigned

**Published on**

7 October 2026 · read in the publisher's feed

## Summary

The article discusses a hybrid approach adopted by companies, combining American and Chinese AI models, in response to soaring AI-related costs.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Les Echos →](https://www.lesechos.fr/tech-medias/intelligence-artificielle/on-ne-sait-plus-a-quel-saint-se-vouer-face-a-lenvolee-des-couts-les-entreprises-adoptent-une-approche-hybride-entre-ia-americaine-et-chinoise-2255476)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

ai costs, hybrid strategy, american ai, chinese ai, ai adoption

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Les Echos. Entry translated from French by Claude Sonnet 5.5.