---
title: "\"We won't do it\": Walmart's boss promises not to use AI to vary prices according to customer profile or the weather — Marsanne Studio AI watch"
description: "Walmart's boss pledges not to use AI to adjust prices according to customer profile."
url: "https://marsanne.studio/en/ai-watch/we-won-t-do-it-walmart-s-boss-promises-not-to-use-ai-to-vary-prices-675446/"
lang: "en"
---

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Announcement · 26 September 2026

# "We won't do it": Walmart's boss promises not to use AI to vary prices according to customer profile or the weather

Original title, in French: “"Nous ne le ferons pas": le patron de Walmart promet de ne pas utiliser l'IA pour faire valser les prix en...”

**Publication**

BFM Business (France)

**Author**

Olivier Chicheportiche

**Published on**

26 September 2026 · read in the page structured data

## Summary

Walmart's boss has pledged not to use artificial intelligence to vary displayed prices according to customer profile. AI-equipped electronic shelf labels make it technically possible to adjust prices based on a consumer's personal characteristics, as well as other factors such as the weather or the time of day.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on BFM Business →](https://www.bfmtv.com/economie/consommation/nous-ne-le-ferons-pas-le-patron-de-walmart-promet-de-ne-pas-utiliser-l-ia-pour-faire-valser-les-prix-en-fonction-du-profil-du-client-ou-de-la-meteo_AV-202609260175.html)

## Classification

**Country**

United States

**Company size**

Large companies

**Industries**

Retail and distribution, e-commerce

**Companies**

Walmart (deploys AI)

**Keywords**

dynamic pricing, prices, artificial intelligence, retail, electronic shelf labels, personal data

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to BFM Business and its author. Entry translated from French by Claude Sonnet 5.5.