---
title: "What top performers do differently with AI, and why they benefit the most — Marsanne Studio AI watch"
description: "According to this article, AI raises the performance of sales representatives who know how to use it around their strengths."
url: "https://marsanne.studio/en/ai-watch/what-top-performers-do-differently-with-ai-and-why-they-benefit-the-02699b/"
lang: "en"
---

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Analysis · 8 October 2026

# What top performers do differently with AI, and why they benefit the most

**Publication**

Harvard Business Review (United States) · subscribers only

**Authors**

Christopher Stanton, Justin Shriber, Simon Rudat

**Published on**

8 October 2026 · read in the page structured data

## Summary

AI benefits sales representatives and organisations that build ways of working around their strengths, rather than levelling out sales performance. Productivity gains depend on the ability of sales representatives and managers to turn the time saved into a better understanding of customers, sharper negotiation strategy and better-used human judgement. Managers' main task is to decide which tasks to automate, which to augment with AI, and which must remain entirely human.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Harvard Business Review →](https://hbr.org/2026/10/what-top-performers-do-differently-with-ai-and-why-they-see-the-biggest-benefits)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Retail and distribution, e-commerce · All industries, or industry not specified

**Keywords**

sales, sales performance, productivity, management, automation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Harvard Business Review and its authors. Entry translated from French by Claude Sonnet 5.5.