---
title: "When AI chooses the supplier: the new digital challenge for B2B SMEs — Marsanne Studio AI watch"
description: "AI is now involved in purchasing decisions, which means B2B SMEs need to adopt GEO to establish their positioning."
url: "https://marsanne.studio/en/ai-watch/when-ai-chooses-the-supplier-the-new-digital-challenge-for-b2b-9b3ad6/"
lang: "en"
---

[Marsanne Studio](https://marsanne.studio/en/)

[← Back to home](https://marsanne.studio/en/ai-watch)

[← The AI watch](https://marsanne.studio/en/ai-watch)

Analysis · 19 September 2026

# When AI chooses the supplier: the new digital challenge for B2B SMEs

Original title, in Spanish: “Cuando la IA elige proveedor: el nuevo reto digital para las pymes B2B”

**Publication**

La Vanguardia (Spain)

**Author**

Unsigned

**Published on**

19 September 2026 · read in the page structured data

## Summary

The article presents GEO (generative engine optimisation) as a new way for B2B SMEs to establish their positioning, as artificial intelligence begins to play a part in companies' purchasing decisions.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on La Vanguardia →](https://www.lavanguardia.com/empresas-de-vanguardia/canal-practico/20260919/11630143/ia-elige-proveedor-nuevo-reto-digital-pymes-b2b.html)

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

All industries, or industry not specified

**Keywords**

geo, b2b smes, purchasing decision, digital positioning, generative ai

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to La Vanguardia. Entry translated from French by Claude Sonnet 5.5.