--- title: "When AI means a change of profession — Marsanne Studio AI watch" description: "According to KPMG and Numeum, 86% of French IT services firms and ICT companies see AI as an aid to production, with productivity gains and new billing models." url: "https://marsanne.studio/en/ai-watch/when-ai-means-a-change-of-587df6/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Data study · 6 October 2026 # When AI means a change of profession Original title, in French: “Quand l’IA implique un changement de métier” **Publication** Alliancy (France) **Author** Aude Brès **Published on** 6 October 2026 · read in the page structured data ## Summary For the ninth year, KPMG and Numeum have published a barometer on AI adoption by French IT services firms (ESN) and technology engineering and consulting companies (ICT). According to the study, 86% of respondents see AI as an aid to production rather than a substitute for the expert, and 37% report productivity gains of more than 20% in delivery. However, only 4% have automated entire areas of their business, and investment remains limited for many: 21% spend less than 1% of their revenue on AI transformation. Companies are putting safeguards in place (a formal AI policy for 67%) and recruiting expert profiles (48%) or hybrid profiles (42%), sometimes at the expense of juniors (19% are reducing some hiring). Training remains uneven depending on company size, and 80% of players see new "AI-native" entrants as the main competitive threat, which is prompting a review of billing models. Summary based on the full text of the article. [Read the article on Alliancy →](https://alliancy.fr/quand-lia-implique-un-changement-de-metier-f0a014bd-39e5-47da-b6c1-415173c85645) ## Figures cited - 86 % share of respondents for whom AI is an aid to production rather than a substitute French IT services firms and ICT companies, KPMG-Numeum study > « Pour 86 % des répondants, elle est d'abord une aide à la production, pas un substitut. » Source: Étude KPMG / Numeum - 37 % share of IT services firms and ICT companies reporting productivity gains of more than 20% in delivery French IT services firms and ICT companies > « 37 % des ESN et ICT affichent des gains de productivité supérieurs à 20 % sur leurs activités de delivery. » Source: Étude KPMG / Numeum - 84 % share of respondents that have deployed AI uses in pre-sales French IT services firms and ICT companies > « Et l'avant-vente est déjà conquise : 84 % des sondés y ont déployé des usages en interne. » Source: Étude KPMG / Numeum - 4 % share of respondents that have automated entire areas of their delivery French IT services firms and ICT companies > « Seuls 4 % des répondants ont automatisé des pans entiers de leur delivery » Source: Étude KPMG / Numeum - 26 % share of respondents with individual, non-standardised AI uses French IT services firms and ICT companies > « tandis que 26 % en sont encore à des usages individuels, bricolés, non standardisés. » Source: Étude KPMG / Numeum - — % share of revenue devoted to AI transformation, between 1 and 3% French IT services firms and ICT companies > « Plus de la moitié des organisations consacrent de 1 à 3 % de leur chiffre d'affaires à leur transformation IA » Source: Étude KPMG / Numeum - 21 % share of organisations investing less than 1% of their revenue in AI transformation French IT services firms and ICT companies > « quand 21 % restent sous la barre du 1 %. » Source: Étude KPMG / Numeum - 67 % share of respondents with a formal AI policy French IT services firms and ICT companies > « 67 % des répondants se sont dotés d'une politique IA formelle » Source: Étude KPMG / Numeum - 48 % share of players putting AI experts at the top of their hiring priorities French IT services firms and ICT companies > « 48 % des acteurs placent les experts IA en tête de leurs recrutements » Source: Étude KPMG / Numeum - 42 % share of players seeking hybrid technology-business profiles French IT services firms and ICT companies > « 42 % courtisent ces profils charnières capables de faire dialoguer technologie et métier. » Source: Étude KPMG / Numeum - 19 % share of IT services firms and ICT companies reducing hiring for certain roles French IT services firms and ICT companies > « 19 % des ESN et ICT font état d'une réduction ciblée des recrutements sur certains métiers » Source: Étude KPMG / Numeum - 11 % share of companies compensating through internal upskilling French IT services firms and ICT companies > « quand 11 % parlent de compensation par la montée en compétences interne. » Source: Étude KPMG / Numeum - 20 % share of companies with more than 80% of their employees trained in AI French IT services firms and ICT companies > « Seules 20 % des entreprises interrogées ont plus de 80 % de leurs collaborateurs formés. » Source: Étude KPMG / Numeum - 62 % share of employees at large companies and mid-sized companies with an intermediate level of training French large companies and mid-sized companies > « 62 % des collaborateurs des grandes entreprises et ETI atteignent un niveau intermédiaire (cas d'usage, sécurité, méthodes) » Source: Étude KPMG / Numeum - 33 % share of employees at SMEs and micro-businesses with an intermediate level of training French SMEs and micro-businesses > « contre 33 % dans les PME et TPE. » Source: Étude KPMG / Numeum - 60 % share of executives anticipating a strong or disruptive impact of generative and agentic AI on their business model Executives of French IT services firms and ICT companies, estimate ("nearly six in ten") > « Près de six dirigeants sur dix anticipent un impact fort, voire disruptif, de l'IA générative et agentique sur leur économie. » Source: Étude KPMG / Numeum - 37 % share of players considering a shift to value-based billing models likely French IT services firms and ICT companies > « 37 % des acteurs jugent que les modèles fondés sur la valeur créée seront l'évolution la plus probable à court terme. » Source: Étude KPMG / Numeum - 59 % share of IT services firms and ICT companies shifting their pricing to unit-based or fixed-price models French IT services firms and ICT companies, among the two thirds that are changing their pricing > « 59 % vers l'unité d'œuvre ou le forfait » Source: Étude KPMG / Numeum - 42 % share of IT services firms and ICT companies shifting their pricing to subscription models French IT services firms and ICT companies, among the two thirds that are changing their pricing > « 42 % vers la souscription ou l'abonnement. » Source: Étude KPMG / Numeum - 80 % share of IT services firms and ICT companies naming AI-native new entrants as the main competitive threat French IT services firms and ICT companies > « 80 % des ESN et ICT désignent les nouveaux entrants AI-native comme le danger concurrentiel numéro un. » Source: Étude KPMG / Numeum ## Classification **Country** France **Company size** SMEs, Mid-sized companies, Large companies **Industries** Software vendors, IT services companies, telecoms **Companies** KPMG (study author), Numeum (study author) **Keywords** IT services firms, technology consulting, productivity, recruitment, employee training, billing model Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Alliancy and its author. Entry translated from French by Claude Sonnet 5.5.