---
title: "Articles on AI in SMEs and mid-sized companies — Marsanne Studio"
description: "Articles on AI in SMEs and mid-sized companies, by industry: retail, manufacturing, logistics, finance. Concrete cases, with advice on how to check what AI produces."
url: "https://marsanne.studio/en/insights/"
lang: "en"
---

[Marsanne Studio](https://marsanne.studio/en/)

[← Back to home](https://marsanne.studio/en/)

Insights

# Insights

The studio's views on concrete use cases for AI in business.

-   [
    
    8 October 2026
    
    ## Global stock: placing goods as close as possible to forecast sales
    
    A brand that manufactures in China, Europe and the United States decides where to send each container weeks before the sale. A system that reviews the sales and marketing teams' forecasts every month, and puts figures on lead times, costs and customs duties, proposes where to place stock and when to move it.
    
    ](https://marsanne.studio/en/insights/global-stock-allocation-forecasts-ai)
-   [
    
    7 October 2026
    
    ## Sales dashboard: one set of figures for the website, the stores and partners
    
    When sales run through Shopify, PrestaShop, stores in several countries, Amazon, Zalando and wholesalers, the weekly figure arrives on Wednesday and everyone has their own. The answer is to bring the sources together, then apply a common definition, comparable periods and a freshness indicator for each channel.
    
    ](https://marsanne.studio/en/insights/omnichannel-sales-dashboard-ai)
-   [
    
    6 October 2026
    
    ## Bank covenants: seeing the threshold coming before the close
    
    The ratios promised to lenders sit unread in financing agreements. A system that extracts each commitment, recalculates it at every reporting date and cites the clause that defines it gives the finance department time to act.
    
    ](https://marsanne.studio/en/insights/bank-covenants-monitoring-ai)
-   [
    
    4 October 2026
    
    ## Customs classification: proposing the right tariff heading, with sources
    
    Classifying goods under the customs nomenclature requires a rare skill. A system that proposes a heading and cites the texts and rulings behind it makes it possible to accept flows that were previously avoided.
    
    ](https://marsanne.studio/en/insights/customs-classification-ai)
-   [
    
    3 October 2026
    
    ## Small batches: quoting the one-off parts workshops used to turn down
    
    When the study and quoting cost more than the margin on an order, the workshop turns it down. A system built on past jobs and the workshop's actual capabilities brings that cost down until the order becomes worth taking.
    
    ](https://marsanne.studio/en/insights/ai-quoting-small-batch)
-   [
    
    1 October 2026
    
    ## Spare parts: identifying the right part from a photo
    
    A shop that used to send customers with an older appliance elsewhere can now find the model, the part and its availability, provided that every compatibility it states links back to manufacturer documentation.
    
    ](https://marsanne.studio/en/insights/spare-part-identification-ai)
-   [
    
    28 September 2026
    
    ## Marketing compliance: checking every document before it is circulated
    
    An asset management firm can have every brochure and presentation checked by a system that cites the rule it applies, and keep a dated record of that check.
    
    ](https://marsanne.studio/en/insights/marketing-compliance-check-ai)
-   [
    
    28 September 2026
    
    ## Product listings and AI: linking every attribute to its supplier source
    
    An AI-generated product listing can be published safely when each characteristic points back to the supplier document it comes from.
    
    ](https://marsanne.studio/en/insights/product-listings-ai-supplier-source)
-   [
    
    28 September 2026
    
    ## Transport disputes: handling each claim with its supporting documents
    
    Damage, shortages, delays: a complete dispute file can be put together in a few minutes when every document for the shipment is found and every argument points to its clause.
    
    ](https://marsanne.studio/en/insights/transport-disputes-ai-claim-file-documents)
-   [
    
    28 September 2026
    
    ## Technical archives and AI: querying a workshop's know-how
    
    Thirty years of drawings, process sheets and test reports become searchable when every answer points back to the original documents.
    
    ](https://marsanne.studio/en/insights/technical-archives-ai-workshop-know-how)
-   [
    
    19 September 2026
    
    ## How to measure returns on AI
    
    From ‘tokenmaxxing’ to something more normal.
    
    
    
    ](https://marsanne.studio/en/insights/how-to-measure-ai-return-on-investment)