Skip to content
Marsanne Studio
← The AI watch

Data study ·

49% of large Spanish companies have not slowed down any AI project over the past year

Original title, in Spanish: “El 49% de las grandes empresas españolas no ha frenado ningún proyecto de IA en el último año”

Publication
Infobae (Argentina)
Author
Unsigned
Published on
6 October 2026 · read in the page structured data

Summary

According to FTI Consulting's study "AI 2.0: Moving Beyond the Hype Cycle", conducted among large companies in the United Kingdom, France, Spain, Germany, Belgium, the United States and Ireland, 49% of large Spanish companies have not slowed down any AI project in twelve months for regulatory, reputational or trust reasons, compared with 38% on average across the seven markets. Spanish companies are more cautious but no less active: 46% rate their AI-related financial returns as strong, and 21% have a Chief AI Officer. However, risk governance remains weak: only 37% include AI risk in their overall risk management, 26% have tested response plans and 18% have tested alternatives to a critical supplier. Juan Rivera of FTI Consulting calls for real preparation rather than theoretical protection.

Summary based on the full text of the article.

Read the article on Infobae →

Figures cited

  • 49 %

    Spanish large companies that have not slowed down any AI project in 12 months

    Large Spanish companies, last 12 months

    « El 49% de las grandes empresas españolas no ha ralentizado ni pausado ningún despliegue de inteligencia artificial (IA) en los últimos doce meses por motivos regulatorios, reputacionales o de confianza »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 38 %

    Same indicator, average across the seven markets studied

    United Kingdom, France, Spain, Germany, Belgium, United States, Ireland

    « frente al 38% registrado en el conjunto de los siete mercados analizados »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 28 %

    Spanish companies that prioritise trust and control over speed

    Large Spanish companies

    « el 28% de las empresas prioriza la confianza y el control sobre la velocidad »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 22 %

    Same indicator, overall average

    Seven markets studied

    « frente al 22% global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 42 %

    Spanish companies that adjust the pace of deployment by area

    Large Spanish companies

    « un 42% adapta el ritmo a cada área mediante pruebas y aprendizaje »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 25 %

    Spanish companies moving quickly on AI

    Large Spanish companies

    « solo el 25% afirma avanzar con rapidez, lo que supone cuatro puntos menos que la media internacional. »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 46 %

    Spanish companies rating the financial returns from AI as strong or very strong

    Large Spanish companies

    « el 46% de las compañías españolas califica de fuertes o muy fuertes los retornos financieros y las mejoras de productividad derivados de sus inversiones en IA »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 44 %

    Same indicator, overall average

    Seven markets studied

    « superando el 44% global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 55 %

    Spanish companies for which AI has fundamentally or significantly transformed their capital allocation strategy

    Large Spanish companies

    « el 55% considera que esta tecnología ha transformado de manera fundamental o significativa su estrategia de asignación de capital a largo plazo »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 21 %

    Spanish companies with a Chief AI Officer or a dedicated AI function

    Large Spanish companies

    « el 21% de las empresas cuenta con un Chief AI Officer o una función específica de IA al frente de este liderazgo »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 14 %

    Same indicator, overall average

    Seven markets studied

    « el porcentaje más alto de los países analizados, frente al 14% global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 27 %

    Spanish companies where Technology/Systems leaders drive AI decisions

    Large Spanish companies

    « los responsables de Tecnología o Sistemas asumen estas decisiones en el 27% de los casos, seis puntos por debajo de la media internacional »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 42 %

    Spanish companies with a formal AI policy

    Large Spanish companies

    « el 42% de las empresas españolas dispone de una política formal de IA en línea con la media global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 37 %

    Spanish companies including AI risk in their overall risk management framework

    Large Spanish companies

    « solo el 37% integra el riesgo de IA en su marco general de gestión de riesgos, situándose como el porcentaje más bajo del estudio frente al 43% del conjunto de mercados »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 43 %

    Same indicator, overall average

    Seven markets studied

    « frente al 43% del conjunto de mercados »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 26 %

    Spanish companies with tested response plans for AI incidents

    Large Spanish companies

    « únicamente el 26% de las firmas afirma contar con planes de respuesta probados --frente al 34% global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 18 %

    Spanish companies that have tested alternatives in case of losing a critical supplier

    Large Spanish companies

    « solo el 18% ha probado alternativas ante la posible pérdida de un proveedor crítico, ocho puntos por debajo de la media »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 30 %

    Spanish companies with only partial solutions in case of supplier disruption

    Large Spanish companies

    « un 30% dispone únicamente de soluciones parciales que ocasionarían una disrupción significativa »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 62 %

    Spanish companies citing incorrect or unreliable outputs as the main AI risk

    Large Spanish companies, next 12 months

    « citado por el 62% --cinco puntos por encima de la media global-- »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 60 %

    Spanish companies citing privacy or data security breaches as an AI risk

    Large Spanish companies

    « seguido de las brechas de privacidad o seguridad de los datos (60%) »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 44 %

    Spanish companies concerned about competitors deploying AI faster

    Large Spanish companies

    « la preocupación por que los competidores desplieguen IA con mayor rapidez (44%, frente al 37% global) »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 53 %

    Spanish companies planning to increase their cybersecurity investment

    Large Spanish companies

    « el 53% prevé aumentar su inversión en ciberseguridad y seguridad de la información --frente al 47% global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 29 %

    Spanish companies planning to increase spending on employee training and certification

    Large Spanish companies

    « el 29% incrementará el gasto en formación y certificación de empleados »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 28 %

    Spanish companies strengthening media training for spokespeople

    Large Spanish companies

    « el 28% reforzará la formación de portavoces y preparación ante los medios, siete puntos por encima de la media internacional »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

  • 48 %

    Spanish companies calling for more public investment in AI security and capabilities

    Large Spanish companies

    « el 48% de los encuestados españoles reclama más inversión en seguridad y capacidades relacionadas con la IA, lo que representa la cifra más alta de la muestra y supera en once puntos la media global »

    Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle'

Classification

Country
Spain, United Kingdom, France, Germany, Belgium, United States, Ireland
Company size
Large companies
Industries
All industries, or industry not specified
Companies
FTI Consulting (study author)
Keywords
AI governance, risk management, chief AI officer, cybersecurity, return on investment, large companies

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Infobae. Entry translated from French by Claude Sonnet 5.5.