Data study ·
75% of marketing professionals plan to increase their investment in AI assistants, including advertising
Original title, in Spanish: “El 75% de los profesionales del marketing prevé aumentar la inversión en asistentes de IA, incluyendo la publicidad”
- Publication
- Computing (Spain)
- Author
- Unsigned
- Published on
- 14 October 2026 · read in the page structured data · updated on 14 October 2026
Summary
75% of marketing professionals plan to increase their investment in artificial intelligence assistants, including for advertising, according to figures cited in the article. Industry professionals are betting on AI, but many say they are unsure whether they have the right media mix and the right data to make the most of it.
Summary based on the full text of the article.
Read the article on Computing →Figures cited
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75 %
Share of marketing professionals planning to increase their investment in AI assistants
« El 75% de los profesionales del marketing prevé aumentar la inversión en asistentes de IA, incluyendo la publicidad »
Classification
- Country
- Worldwide scope
- Company size
- All sizes
- Industries
- Media, communications, marketing
- Keywords
- marketing, advertising, AI assistants, investment, generative AI
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Computing. Entry translated from French by Claude Sonnet 5.5.