Data study ·
AI adoption among SMEs in OECD countries has doubled in two years, according to Amazon
Original title, in Spanish: “La adopción de la IA en las pymes de países de la OCDE se duplica en los dos últimos años, según Amazon”
- Publication
- Europa Press (Spain)
- Author
- Unsigned
- Published on
- 22 October 2026 · read in the page structured data
Summary
An Amazon report based on OECD data indicates that AI adoption among SMEs in member countries has doubled in two years, rising from 7% in 2023 to more than 17% in 2025. Large companies, however, are progressing twice as fast, widening the adoption gap from 23 to almost 35 points. Nine in ten SMEs using generative AI report productivity gains, and 76% report a stronger capacity to innovate. Micro-businesses (33%) report more transformative effects than medium-sized companies (22%). The OECD recommends improving digital infrastructure, skills, financing and regulation. The report cites the example of the Spanish SME Fetén, which exports thanks to AI via Amazon, a platform on which selling SMEs generate more than €1.2 billion in exports and 45,000 jobs.
Summary based on the full text of the article.
Read the article on Europa Press →Figures cited
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7 %
AI adoption rate among SMEs in OECD countries in 2023
SMEs, OECD countries, 2023
« la adopción de la IA entre las pymes de los países de la OCDE ha pasado del 7% en 2023 a más del 17% en 2025 »
Source: OCDE / rapport Amazon 'Impulsando a las pymes europeas con Inteligencia Artificial (IA)'
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17 %
AI adoption rate among SMEs in OECD countries in 2025
SMEs, OECD countries, 2025
« la adopción de la IA entre las pymes de los países de la OCDE ha pasado del 7% en 2023 a más del 17% en 2025 »
Source: OCDE / rapport Amazon 'Impulsando a las pymes europeas con Inteligencia Artificial (IA)'
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23 percentage points
AI adoption gap between SMEs and large companies, 2023
OECD countries, 2023
« la brecha de adopción entre ambas se ha incrementado desde 23 a casi 35 puntos porcentuales en el mismo periodo »
Source: OCDE / rapport Amazon
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35 percentage points
AI adoption gap between SMEs and large companies, 2025
OECD countries, 2025
« la brecha de adopción entre ambas se ha incrementado desde 23 a casi 35 puntos porcentuales en el mismo periodo »
Source: OCDE / rapport Amazon
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90 %
Share of SMEs using generative AI that report productivity gains
SMEs using generative AI, OECD survey
« nueve de cada diez pymes que usan IA generativa declaran mejoras en su productividad »
Source: OCDE
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76 %
Share of SMEs that have strengthened their capacity to innovate through AI
SMEs using AI, OECD survey
« el 76% ha reforzado su capacidad de innovación »
Source: OCDE
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33 %
Share of micro-businesses and self-employed workers reporting transformative effects of AI on their business
Micro-businesses and sole traders using AI
« un 33% de las microempresas y autónomos que utilizan IA declara efectos transformadores en su negocio, frente al 22% de las empresas medianas »
Source: OCDE
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22 %
Share of medium-sized companies reporting transformative effects of AI on their business
Medium-sized companies using AI
« un 33% de las microempresas y autónomos que utilizan IA declara efectos transformadores en su negocio, frente al 22% de las empresas medianas »
Source: OCDE
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1,200 EUR million
Annual export value of SMEs selling on Amazon
SMEs selling on Amazon
« las miles de pymes que venden en su tienda exportan más de 1.200 millones de euros al año y dan empleo a más de 45.000 personas »
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45,000 people
Number of jobs linked to SMEs selling on Amazon to manage their online business
SMEs selling on Amazon
« las miles de pymes que venden en su tienda exportan más de 1.200 millones de euros al año y dan empleo a más de 45.000 personas »
Classification
- Country
- Spain
- Company size
- SMEs, Micro-businesses, Mid-sized companies, Large companies
- Industries
- All industries, or industry not specified · Retail and distribution, e-commerce
- Companies
- Amazon (study author), FETĒN (deploys AI)
- Keywords
- SMEs, AI adoption, productivity, OECD, digital divide, e-commerce
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Europa Press. Entry translated from French by Claude Sonnet 5.5.