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AI adoption is accelerating in business, but its impact on profitability is stagnating

Original title, in Spanish: “La adopción de la IA se dispara en las empresas, pero su impacto en la rentabilidad se estanca”

Publication
Cinco Días (Spain)
Author
Santiago Millán
Published on
9 September 2026 · read in the page structured data

Summary

The report "The State of AI 2026: On the road to ROI" by QuantumBlack, AI by McKinsey, indicates that AI adoption has reached 89% of organisations in at least one function, and that 80% of employees report increased productivity. However, only 37% of companies report a positive impact on their EBIT, a figure unchanged from the previous year. Large-scale deployment is progressing (44% versus 38% in 2025), particularly in large companies (more than $1 billion in revenue), where the use of autonomous agents reaches 40% versus 27% in 2025, while it stagnates at 22% among smaller ones. Companies are increasingly favouring in-house development of tools using coding agents over buying commercial software, according to Carlos Fernández Naveira, partner at McKinsey & Company.

Summary based on the full text of the article.

Read the article on Cinco Días →

Figures cited

  • 89 %

    Share of organisations that have adopted AI in at least one function

    organisations worldwide, 2026

    « la adopción de esta tecnología alcanza ya al 89% de las organizaciones »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 80 %

    Share of employees reporting increased productivity thanks to AI

    employees, 2026

    « un 80% de los empleados asegura haber incrementado su productividad »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 37 %

    Share of companies reporting a positive impact of AI on their EBIT

    companies worldwide, 2026, unchanged from the previous year

    « el porcentaje de compañías que reporta un impacto positivo en su beneficio bruto (Ebit) se mantiene en el 37% »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 44 %

    Share of companies that have deployed AI at scale across the company

    companies worldwide, 2026 (versus 38% in 2025)

    « un 44% ya la ha incorporado a gran escala en toda la empresa, superando el 38% que lo había hecho en 2025 »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 56 %

    Share of companies using AI in three or more departments

    companies worldwide, 2026 (versus 51% in 2025)

    « el porcentaje de compañías que la utilizan en tres o más áreas corporativas ha crecido del 51% al 56% »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 54 %

    Rate of large-scale AI deployment in large companies (more than $1 billion in revenue)

    companies with more than $1 billion in revenue, 2026

    « Un impulso especialmente evidente en las corporaciones con ingresos superiores a 1.000 millones de dólares, donde el despliegue masivo alcanza el 54% y el uso de agentes autónomos de IA asciende al 40% (frente al 27% en 2025). »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 40 %

    Rate of use of autonomous AI agents in large companies

    companies with more than $1 billion in revenue, 2026 (versus 27% in 2025)

    « el uso de agentes autónomos de IA asciende al 40% (frente al 27% en 2025) »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 22 %

    Rate of use of autonomous AI agents in small companies

    small companies, 2026, stagnating

    « en el caso de las compañías más pequeñas la adopción de estos agentes se mantiene estancada en el 22% »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 64 %

    Share of large companies that have adopted chatbots at scale

    large companies worldwide, 2026

    « los chatbots continúan siendo la tecnología más extendida, adoptados a escala por el 47% de las empresas a nivel global y por el 64% de las grandes corporaciones »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

  • 32 %

    Share of companies that gave up buying commercial software thanks to in-house development using AI agents

    companies surveyed, 2026

    « un 32% de los encuestados asegura que su organización ha renunciado a comprar al menos un producto o función de software comercial al ser capaz de desarrollarlos internamente con sus propios agentes de programación »

    Source: QuantumBlack, AI by McKinsey - The State of AI 2026: On the road to ROI

Classification

Country
Worldwide scope
Company size
Large companies, All sizes
Industries
All industries, or industry not specified · Software vendors, IT services companies, telecoms · Healthcare, pharmaceuticals, social care · Consulting, legal, accounting, business services · Energy, utilities, environment
Companies
McKinsey & Company (study author), QuantumBlack, AI by McKinsey (study author)
Keywords
AI adoption, return on investment, autonomous agents, productivity, profitability, in-house development

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Cinco Días and its author. Entry translated from French by Claude Sonnet 5.5.