Data study ·
AI in Argentine SMEs: 41.6% already use it, but 57% do not measure its impact
Original title, in Spanish: “IA en pymes argentinas: 41,6% ya la usa, pero 57% no mide impacto”
- Publication
- Mercado (Argentina)
- Author
- Unsigned
- Published on
- 21 September 2026 · read in the page structured data · updated on 21 September 2026
Summary
A national survey of 402 Argentine SMEs (10 to 249 employees) in the manufacturing and software/IT services industries, carried out between November and December 2025 by the Centro de Políticas Públicas of the Universidad Torcuato Di Tella and Fundar, with the Fundación Observatorio PyME and the support of the IDB, shows that 41.6% of these companies already use at least one AI technology. However, the management of this adoption remains limited: 57% of users do not formally measure the impact, only 4% have a dedicated budget and 3.3% have a written policy. 56% of adopters remain in the experimental phase. Javier Marbec, of Totvs, highlights the risk of accumulating tools without objectives or metrics, and recommends preparation based on management systems, cloud and data governance.
Summary based on the full text of the article.
Read the article on Mercado →Figures cited
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41.6 %
Share of Argentine SMEs (manufacturing and software/IT services) using at least one AI technology
402 Argentine companies with 10 to 249 employees, manufacturing and software/IT services industries, survey Nov–Dec 2025
« La primera Encuesta Nacional sobre Adopción de IA en pymes de la Argentina registró que el 41,6% de las empresas manufactureras y de software y servicios informáticos relevadas ya utiliza al menos una tecnología de IA. »
Source: Encuesta Nacional sobre Adopción de IA en pymes de la Argentina (UTDT, Fundar, Fundación Observatorio PyME, BID)
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57 %
Share of SMEs using AI that do not formally measure its impact
Argentine SMEs that have adopted AI, survey Nov–Dec 2025
« Entre las firmas que ya usan IA, el 57% no mide formalmente su impacto. »
Source: Encuesta Nacional sobre Adopción de IA en pymes de la Argentina (UTDT, Fundar, Fundación Observatorio PyME, BID)
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4 %
Share of SMEs with a specific AI budget
Argentine SMEs that have adopted AI, survey Nov–Dec 2025
« Además, apenas el 4% cuenta con un presupuesto específico »
Source: Encuesta Nacional sobre Adopción de IA en pymes de la Argentina (UTDT, Fundar, Fundación Observatorio PyME, BID)
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3.3 %
Share of SMEs with a written AI use policy
Argentine SMEs that have adopted AI, survey Nov–Dec 2025
« solo el 3,3% dispone de una política escrita para orientar su uso. »
Source: Encuesta Nacional sobre Adopción de IA en pymes de la Argentina (UTDT, Fundar, Fundación Observatorio PyME, BID)
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56 %
Share of adopting SMEs still in the experimental phase, without technical capabilities or governance
Argentine SMEs that have adopted AI, survey Nov–Dec 2025
« La encuesta señaló que el 56% de las pymes que adoptaron IA todavía se encuentra en una etapa experimental, sin capacidades técnicas ni marcos de gobernanza que permitan sostener y escalar su uso. »
Source: Encuesta Nacional sobre Adopción de IA en pymes de la Argentina (UTDT, Fundar, Fundación Observatorio PyME, BID)
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402 companies
Number of companies covered by the survey
Argentine SMEs with 10 to 249 employees, November–December 2025
« La investigación incluyó 402 empresas de entre 10 y 249 personas ocupadas y se realizó entre noviembre y diciembre de 2025. »
Source: Encuesta Nacional sobre Adopción de IA en pymes de la Argentina (UTDT, Fundar, Fundación Observatorio PyME, BID)
Classification
- Country
- Argentina
- Company size
- SMEs
- Industries
- Industry and manufacturing · Software vendors, IT services companies, telecoms
- Companies
- Fundar (study author), Universidad Torcuato Di Tella (study author), Fundación Observatorio PyME (study author), Banco Interamericano de Desarrollo (study author), Totvs (supplier)
- Keywords
- SME, ai adoption, ai governance, impact measurement, argentina, erp
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Mercado. Entry translated from French by Claude Sonnet 5.5.