Opinion ·
AI is not a strategy
Original title, in Spanish: “La IA no es una estrategia”
- Publication
- El Financiero (Mexico)
- Author
- Eugenio Gómez Alatorre
- Published on
- 6 October 2026 · read in the publisher's feed
Summary
This opinion piece, published in El Financiero, argues that adopting AI is not in itself a business strategy. The author draws on a study by Accenture, IPADE and Empresas Globales conducted among executives of 44 large Mexican organisations: 81% of them hope to scale AI across key processes or achieve a transformational vision within three years, but 66% remain at the stage of pilots or isolated tests. The author also cites Needed Education's 2026 Digital Maturity Report, which describes four phases of adoption, from individual productivity to end-to-end agentic automation. Drawing on Michael Porter and Daron Acemoglu, the author states that cutting costs through AI alone does not create a lasting competitive advantage; this depends on how each company links the technology to a unique value proposition.
Summary based on the full text of the article.
Read the article on El Financiero →Figures cited
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81 %
Share of large companies planning to scale AI across key processes or to achieve a transformational vision within the next 3 years
44 large Mexican organisations, executive management, 2026
« cuatro de cada cinco (81%) esperan escalar la IA a procesos clave o tener una visión transformacional en los próximos tres años »
Source: Accenture, IPADE y Empresas Globales (2026). ¡Ay, ay, ay, Ai! México y el nuevo desafío tecnológico: Estudio de adopción de IA, México 2026
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66 %
Share of large companies still at the stage of AI pilots or isolated tests
44 large Mexican organisations, executive management, 2026
« dos de cada tres (66%) dicen estar en una fase de pilotos o pruebas aisladas »
Source: Accenture, IPADE y Empresas Globales (2026). ¡Ay, ay, ay, Ai! México y el nuevo desafío tecnológico: Estudio de adopción de IA, México 2026
Classification
- Country
- Mexico
- Company size
- Large companies
- Industries
- All industries, or industry not specified
- Companies
- Needed Education (study author), Empresas Globales (study author), IPADE (study author), Fleet (cited), KIO IT Services (cited), EY México (cited), Accenture (study author), AMCHAM (cited)
- Keywords
- AI strategy, competitive advantage, agentic automation, digital maturity, AI pilots, executive management
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Financiero and its author. Entry translated from French by Claude Sonnet 5.5.