Data study ·
AI, the "great equaliser" redefining the survival and growth of Mexican SMEs, according to Google
Original title, in Spanish: “IA: el ‘gran igualador’ que redefine la supervivencia y crecimiento de las Pymes mexicanas, según Google”
- Publication
- El Cronista (Argentina)
- Author
- Yanin Alfaro
- Published on
- 24 September 2026 · read in the page structured data · updated on 24 September 2026
Summary
According to a study conducted by Google with Advertiser Perceptions among 175 micro, small and medium-sized enterprises (1 to 499 employees) and 101 large advertisers (more than 500 employees) in Mexico, 82% of MiPyMEs see a direct, positive impact of AI on their sales and profitability, compared with 77% of large companies. 80% consider that AI has simplified the management of their operations, 78% say they save time and resources, and 75% say the savings generated are reinvested in local hiring. The article also presents two concrete cases: Marlovet Hospitales, a veterinary network, used Google Maps and Performance Max to manage the influx of emergencies, and Mex Rent a Car exceeded its booking targets thanks to AI Max, with 14% growth in bookings and 34% growth in quarterly revenue.
Summary based on the full text of the article.
Read the article on El Cronista →Figures cited
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82 %
share of Mexican MiPyMEs seeing a direct impact of AI on sales and profitability
Mexican MiPyMEs, 1 to 499 employees, Google/Advertiser Perceptions study
« el 82% de las micro, pequeñas y medianas empresas (MiPyMEs) confirma que la inteligencia artificial tiene un impacto directo y positivo en sus ventas y rentabilidad »
Source: Google et Advertiser Perceptions
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77 %
share of large advertisers seeing a direct impact of AI on sales and profitability
Mexican large advertisers, more than 500 employees
« Un porcentaje que supera al 77% reportado por grandes corporativos »
Source: Google et Advertiser Perceptions
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80 %
share of companies considering that AI has simplified the management of their operations
Mexican MiPyMEs and large advertisers
« el 80% coincide en que integrar IA ha simplificado la gestión integral de sus operaciones »
Source: Google et Advertiser Perceptions
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78 %
share of companies saying they save time and resources thanks to AI
Mexican MiPyMEs and large advertisers
« El 78% afirma ahorrar tiempo y recursos esenciales gracias a estas tecnologías »
Source: Google et Advertiser Perceptions
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85 %
share of SMEs relying on digital ads to attract customers
Mexican SMEs
« El 85% de las pymes depende de anuncios digitales para atraer prospectos y mantener ventas »
Source: Google et Advertiser Perceptions
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75 %
share of SMEs saying AI has helped them win more customers
Mexican SMEs
« el 75% asegura que la IA les ha permitido captar más clientes y proteger sus ventas locales »
Source: Google et Advertiser Perceptions
-
75 %
share of SMEs reinvesting AI-generated savings in local hiring
Mexican SMEs
« el 75% de las pymes señala que los ahorros económicos generados con IA se reinvierten directamente en la contratación de más colaboradores locales »
Source: Google et Advertiser Perceptions
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34 %
revenue growth at Mex Rent a Car
Mex Rent a Car, quarter on quarter
« un incremento cercano al 34% en ingresos de trimestre a trimestre »
Classification
- Country
- Mexico
- Company size
- SMEs, Micro-businesses, Large companies
- Industries
- Retail and distribution, e-commerce · Healthcare, pharmaceuticals, social care · Tourism, hospitality, catering
- Companies
- MEX Rent a Car (deploys AI), Marlovet Hospitales (deploys AI), Advertiser Perceptions (study author), Google (study author)
- Keywords
- SMEs, AI adoption, digital advertising, google ads, veterinary, car rental
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Cronista and its author. Entry translated from French by Claude Sonnet 5.5.