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Opinion ·

Anticipating the AI Act to turn it into a competitive advantage

Original title, in French: “Anticiper l'AI Act pour en faire un avantage concurrentiel”

Publication
Journal du Net (France)
Author
Stéphane Useree
Published on
24 September 2026 · read in the page structured data

Summary

The article, an opinion piece, explains that companies that build the AI Act's requirements into their design methods now will gain a competitive advantage, despite the postponement of obligations for high-risk systems to December 2027 or August 2028. Since 2 August 2026, transparency obligations have been in force, with penalties of up to €35 million or 7% of worldwide turnover. The author highlights the problem of "shadow AI", where uses of AI escape the control of IT departments, and argues that governance by design avoids project rework, secures deployments and makes it easier to respond to tenders in industries such as healthcare, finance, human resources or manufacturing.

Summary based on the full text of the article.

Read the article on Journal du Net →

Figures cited

  • 35 million EUR

    maximum penalties for breaching the AI Act

    EU, most serious breaches

    « Les sanctions, qui peuvent atteindre 35 millions d’euros ou 7 % du chiffre d’affaires mondial pour les manquements les plus graves, retiennent naturellement l’attention. »

Classification

Country
Worldwide scope
Company size
All sizes
Industries
Software vendors, IT services companies, telecoms · Healthcare, pharmaceuticals, social care · Banking, insurance, asset management, finance departments · All industries, or industry not specified
Keywords
ai act, compliance, AI governance, shadow ai, regulation, tenders

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Journal du Net and its author. Entry translated from French by Claude Sonnet 5.5.