Opinion ·
AtherAI Studio: when the market shrinks, artificial intelligence stops being a tool and becomes a criterion
Original title, in Spanish: “AtherAI Studio: cuando el mercado se achica, la inteligencia artificial deja de ser una herramienta y pasa a s...”
- Publication
- Perfil (Argentina) · subscribers only
- Author
- Patricia Merigo
- Published on
- 31 August 2026 · read in the page structured data · updated on 31 August 2026
Summary
An opinion piece by the cofounders of AtherAI Studio, an AI consultancy, argues that in the context of a contracting Argentine market (rising bankruptcies and SME closures), AI is no longer a growth tool but a criterion of operational structure. The authors explain that they only automate processes showing three signs: high manual time, return that cannot be measured, and identical repetition. They cite an MIT study of 300 implementations, according to which 95% of AI pilots generated no measurable impact, attributing this failure to the lack of a prior process diagnostic rather than to the technology itself. They also cite Insight 21 (Universidad Siglo 21): 64% of Argentine companies have not started any process to define how they will integrate AI.
Summary based on the full text of the article.
Read the article on Perfil →Figures cited
-
95 %
share of AI pilots that generated no measurable impact (MIT study, 300 implementations)
300 AI implementations analysed, study published the previous year
« Un estudio del MIT publicado el año pasado, sobre 300 implementaciones, encontró que el 95% de los pilotos de IA no generó ningún impacto medible. »
Source: MIT
-
64 %
share of Argentine companies that have not started any process to define how AI will be integrated into their operations
Companies in Argentina
« En Argentina, según Insight 21 (Universidad Siglo 21), el 64% de las empresas no inició ningún proceso para explicar cómo integrará la IA a sus operaciones. »
Source: Insight 21, Universidad Siglo 21
Classification
- Country
- Argentina
- Company size
- SMEs
- Industries
- All industries, or industry not specified
- Companies
- MIT (study author), AtherAI Studio (supplier), Universidad Siglo 21 (study author)
- Keywords
- pymes, automation, process diagnostic, AI adoption, Argentina
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Perfil and its author. Entry translated from French by Claude Sonnet 5.5.