Opinion ·
Closing the gap between AI investment and financial return
- Publication
- Harvard Business Review (United States) · subscribers only
- Authors
- David L. Rogers, Krishnan Sankaranarayanan
- Published on
- 23 September 2026 · read in the page structured data
Summary
Companies often direct their AI investments towards low-value opportunities, such as secondary features or time-saving tools that do not generate measurable savings for the organisation. According to the article, AI creates measurable value when companies focus on problems that are central to their strategy and profitability. Four steps are proposed to align AI investments: defining the company's value drivers, positioning itself within the industry value chain, identifying opportunities in the income statement, and defining financial return metrics. These steps should help companies move from one-off gains to a lasting advantage.
Summary based on the article's title and standfirst, as the text is not accessible.
Read the article on Harvard Business Review →Classification
- Country
- Worldwide scope
- Company size
- All sizes
- Industries
- All industries, or industry not specified
- Keywords
- return on investment, ai strategy, value creation, strategic alignment, profitability
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Harvard Business Review and its authors. Entry translated from French by Claude Sonnet 5.5.