Interview ·
Laura Urquizu (Red Points): “Today, you can't build a technology company without AI”
Original title, in Spanish: “Laura Urquizu (Red Points): “Hoy no puedes montar un negocio tecnológico sin IA””
- Publication
- Emprendedores (Spain)
- Author
- Isabel García Méndez
- Published on
- 12 October 2026 · read in the page structured data
Summary
Laura Urquizu, CEO of Red Points, a company that fights fraud and digital piracy and has grown from 10 to more than 300 employees, looks back on the company's growth and the role of artificial intelligence in its business. In her view, AI has been part of Red Points' DNA since it hired its first specialist engineer in 2015. She says the rise of generative AI has multiplied online infringements, notably through audio and video deepfakes, which leads the company to use its own algorithms to move faster than fraudsters, an approach she sums up as “AI versus AI”. She also points out that AI makes it possible to build technology products ten times faster, but that it has also lowered barriers to entry, making the competitive environment more complex. The article states that the company carries out 90 million detections a year and that the United States accounts for 65% of its revenue.
Summary based on the full text of the article.
Read the article on Emprendedores →Figures cited
-
90,000,000 detections/year
number of fraud detections carried out per year by Red Points
Red Points, worldwide, 2026
« hacen 90 millones de detecciones al año »
Classification
- Country
- Spain, United States
- Company size
- Mid-sized companies
- Industries
- Software vendors, IT services companies, telecoms
- Companies
- Red Points (deploys AI)
- Keywords
- fraud prevention, digital piracy, deepfakes, cybersecurity, brand protection
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Emprendedores and its author. Entry translated from French by Claude Sonnet 5.5.