Analysis ·
One of Spain's largest IT hardware retailers has an idea to keep growing: become Dell
Original title, in Spanish: “Uno de los mayores distribuidores de hardware de España ha tenido una idea para seguir creciendo: convertirse en Dell”
- Publication
- Xataka (Spain)
- Author
- Rubén Andrés
- Published on
- 13 October 2026 · read in the page structured data
Summary
Spanish IT hardware retailer PcComponentes, based in Murcia, says it intends to sell workstations and servers that let companies run AI models locally, without sending data to the cloud, according to its co-founder and CEO Alfonso Tomás. The article compares this strategy to Dell's historic move into enterprise servers. PcComponentes, which achieved sales of €825 million in 2025 (+13%), is aiming for €2 billion in 2028, of which €1 billion outside Spain. The company cites concrete use cases, such as running a model of up to 70 billion parameters locally or setting up a private RAG system for 50 employees. According to the INE, 21.1% of Spanish companies with 10 or more employees were using AI in early 2025, 8.7 points more than a year earlier.
Summary based on the full text of the article.
Read the article on Xataka →Figures cited
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21.1 %
Share of Spanish companies with 10 or more employees using AI (early 2025)
Spain, companies with 10 or more employees, Q1 2025
« Un 21,1% las empresas de diez o más empleados usaban IA a inicios de 2025. »
Source: INE
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8.7 points
Increase in the share of companies using AI compared with a year earlier
Spain, companies with 10 or more employees
« Eran 8,7 puntos más que un año antes, y la nube no siempre es una opción rentable para las pequeñas empresas. »
Source: INE
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825 EUR m
PcComponentes revenue in 2025
PcComponentes, financial year 2025
« PcComponentes cerró 2025 con 825 millones de euros de ventas, un 13% más que los 730 millones del año anterior, según recoge Murcia Plaza. »
Source: Murcia Plaza
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2,000 EUR m
PcComponentes revenue target for 2028
PcComponentes, 2028 target
« La empresa espera llegar a 2.000 millones de euros en 2028, con al menos 1.000 millones de euros procedentes de fuera de España. »
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1,000 EUR m
PcComponentes revenue target outside Spain in 2028
PcComponentes, 2028 target, business outside Spain
« La empresa espera llegar a 2.000 millones de euros en 2028, con al menos 1.000 millones de euros procedentes de fuera de España. »
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89 EUR m
PcComponentes' current revenue outside Spain
PcComponentes, business outside Spain, current
« Hoy ese negocio suma 89 millones, así que debería multiplicarse por once. »
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8 multiple
Increase in GPU demand at Gumlet since 2024
Gumlet, since 2024
« Gumlet, una firma de vídeo, montó sus servidores cuando su demanda de GPU se multiplicó por ocho desde 2024. »
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16,400 USD m
Dell's AI server revenue in the quarter ended July
Dell, quarter ended July
« En el trimestre que cerró en julio, Dell registró unos ingresos de 16.400 millones de dólares en servidores para IA. »
Classification
- Country
- Spain, United States
- Company size
- SMEs, All sizes
- Industries
- Software vendors, IT services companies, telecoms
- Companies
- PcComponentes (supplier), Dell (cited), Apple (supplier), Gumlet (deploys AI), Nvidia (supplier)
- Keywords
- local ai, ai hardware, ai servers, ai adoption by companies in spain, private rag, smes
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Xataka and its author. Entry translated from French by Claude Sonnet 5.5.