Press release ·
Persat IA, the Argentine SME encouraging other SMEs to become “AI-First”
Original title, in Spanish: “Persat IA, la pyme argentina que impulsa a otras empresas pyme a ser “IA-First””
- Publication
- El Cronista (Argentina)
- Author
- Equipo Audiencias Argentina
- Published on
- 7 September 2026 · read in the page structured data · updated on 7 September 2026
Summary
The article profiles Persat IA, an Argentine company founded in 2010 by three UTN engineers, which runs a SaaS platform used by logistics, telecommunications, healthcare and distribution companies in several Latin American countries. The company is adopting an “AI-First” strategy with two new products: PIA, a conversational assistant that lets users query operational data (work orders, driver delays, salesperson performance) in natural language, and an agent that answers customers via WhatsApp 24/7. According to the company, its SME clients see up to a 35% reduction in route planning time and a 20% increase in sales visits per salesperson. Implementation is said to take less than two weeks, with no minimum commitment, in order to make AI accessible to small businesses.
Summary based on the full text of the article.
Read the article on El Cronista →Figures cited
-
35 %
Reduction in time spent on route and schedule planning thanks to AI
Persat IA clients in Latin America
« hasta un 35% menos de tiempo dedicado a planificar rutas y agendas »
Source: Persat IA
-
20 %
Increase in the number of sales visits per salesperson
Persat IA clients in Latin America
« hasta un 20% más de gestiones comerciales por vendedor »
Source: Persat IA
-
800 companies
Number of companies using the Persat platform
Fifteen Latin American countries
« usada por más de 800 empresas en quince países de Latinoamérica »
Source: Persat IA
Classification
- Country
- Argentina
- Company size
- SMEs
- Industries
- Transport, logistics, supply chain · Healthcare, pharmaceuticals, social care · Retail and distribution, e-commerce · Software vendors, IT services companies, telecoms · Energy, utilities, environment
- Companies
- Persat IA (supplier)
- Keywords
- smes, conversational assistant, fleet management, whatsapp, latin america, ai-first
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Cronista and its author. Entry translated from French by Claude Sonnet 5.5.