Interview ·
Randall Newman, CPTO and Co-Founder of Satisfi Labs – Interview Series
Original title, in French: “Randall Newman, CPTO et co-fondateur de Satisfi Labs – Série d’interviews”
- Publication
- Unite.AI (United States)
- Author
- Unsigned
- Published on
- 25 September 2026 · read in the page metadata · updated on 25 September 2026
Summary
In this interview, Randall Newman, CPTO and Co-Founder of Satisfi Labs, describes the company's evolution from conversational AI to a platform of autonomous agents used by stadiums, amusement parks and tourism organisations. According to Satisfi Labs, its technology is used by more than 775 brands and integrates with ticketing, CRM and content management systems to automate customer support, sell tickets and collect data. Newman explains that at sports venues, around 40% of agent conversations concern ticket purchases, making the agent a revenue channel rather than simply a cost-reduction tool. He details the issues of authority, governance, reliability measurement and human oversight involved in deploying agents that can act, not just respond.
Summary based on the full text of the article.
Read the article on Unite.AI →Figures cited
-
775 brands
Number of brands using Satisfi Labs' technology
Satisfi Labs clients, worldwide
« Satisfi Labs affirme que sa technologie est désormais utilisée par plus de 775 marques, avec des intégrations et des partenariats incluant des sociétés telles que Ticketmaster, Simpleview, MappedIn, Ventrata et Vozzi. »
Source: Satisfi Labs
-
40 %
Share of AI agent conversations concerning ticket purchases, on client sports sites
Satisfi Labs client sports sites
« Dans nos sites sportifs, environ 40 % des conversations des agents portent sur les billets. »
Source: Satisfi Labs
-
800 clients
Number of enterprise clients equipped by Satisfi Labs
Satisfi Labs enterprise clients, including MLB/NFL teams, entertainment venues and tourism organisations
« Nous avons passé une décennie à créer des milliers d'agents IA pour plus de 800 clients d'entreprise, dont des équipes MLB/NFL, des sites de divertissement et des organisations touristiques. »
Source: Satisfi Labs
Classification
- Country
- United States
- Company size
- All sizes
- Industries
- Tourism, hospitality, catering · Media, communications, marketing · Retail and distribution, e-commerce
- Companies
- Simpleview (cited), Ticketmaster (cited), Ventrata (cited), Vozzi (cited), MappedIn (cited), Satisfi Labs (supplier), CIBC World Markets (cited)
- Keywords
- conversational AI agents, ticketing, customer experience, agent autonomy, AI governance, voice AI
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Unite.AI. Entry translated from French by Claude Sonnet 5.5.