Data study ·
The AI leap in Spain: 60.5% of companies already integrate it into their strategy, but only 17.3% achieve a high ROI
Original title, in Spanish: “El salto de la IA en España: el 60,5% de empresas ya la integra en su estrategia pero solo el 17,3% logra un...”
- Publication
- Notimérica (Spain)
- Author
- Unsigned
- Published on
- 29 September 2026 · read in the page structured data
Summary
According to the second edition of the “Data and AI Impact Report - The New Economics of Trust” published by SAS on the basis of an IDC study, 60.5% of Spanish companies already integrate generative AI into their strategy, the highest level of adoption in Europe. However, only 17.3% achieve a high return on investment and 37% improve their EBIT. The report points to a lack of technology infrastructure, a failure to redesign processes and fragmented data governance: 43.2% of companies manage data quality in isolation. 88% of proofs of concept fail in production. Spain's AI impact index has fallen from 61 to 53.1 points in one year. Jorge Zafra, marketing director of SAS Iberia, speaks of a “healthy pause”. 79% of companies plan to increase their AI budget.
Summary based on the full text of the article.
Read the article on Notimérica →Figures cited
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61 points
AI impact index in Spain (previous year)
Spain
« el índice del impacto de la IA en España ha descendido hasta los 53,1 puntos, frente a los 61 del año anterior »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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60.5 %
share of Spanish companies integrating generative AI into their strategy
Spain
« un 60,5 por ciento de compañías que las integran en su estrategia »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
-
17.3 %
share of Spanish companies achieving a high ROI from AI
Spain
« solo el 17,3 por ciento logra un retorno de inversión (ROI) alto »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
-
80 %
share of employees reporting time savings thanks to AI
Spain
« el 80 por ciento de los empleados aseguran obtener importantes ahorros de tiempo en sus rutinas diarias gracias a la IA »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
-
37 %
share of Spanish companies improving their operating profit (EBIT) thanks to AI
Spain
« Solo el 37 por ciento logra mejorar su beneficio operativo o EBIT. »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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88 %
failure rate of AI proofs of concept when moving to production
Spain
« el 88 por ciento de las pruebas de concepto de IA fracasa en su paso a producción »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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53.1 points
AI impact index in Spain (current year)
Spain
« el índice del impacto de la IA en España ha descendido hasta los 53,1 puntos, frente a los 61 del año anterior »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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35.1 %
share of cases where professionals ignore AI recommendations
Spain
« los profesionales deciden ignorar las recomendaciones de la IA en un 35,1 por ciento de los casos »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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43.2 %
share of Spanish companies managing data quality in isolation
Spain
« un 43,2 por ciento de las empresas españolas gestiona la calidad de sus datos de forma aislada »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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18.5 %
share of Spanish companies requiring data quality as a mandatory criterion
Spain
« apenas un 18,5 por ciento lo exige como requisito obligatorio en todos sus proyectos »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
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15 x
increased likelihood of achieving a strong ROI for companies practising trustworthy AI and governance
global
« las empresas que son capaces de aplicar prácticas de IA confiable y gobernanza tienen quince veces más probabilidades de obtener un ROI sólido »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
-
79 %
share of Spanish companies planning to increase their AI budget next year
Spain
« el 79 por ciento de las compañías prevé incrementar su presupuesto en inteligencia artificial durante el próximo año »
Source: Data and AI Impact Report - The New Economics of Trust (SAS/IDC)
Classification
- Country
- Spain
- Company size
- All sizes
- Industries
- All industries, or industry not specified
- Companies
- SAS (study author), IDC (study author)
- Keywords
- return on investment, data governance, generative AI, corporate strategy, Spain, proofs of concept
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Notimérica. Entry translated from French by Claude Sonnet 5.5.