Opinion ·
The two mistakes holding back AI adoption (and how to overcome them)
Original title, in Spanish: “Los dos errores que están frenando la adopción de la IA (y cómo superarlos)”
- Publication
- El Español (Spain)
- Author
- Juan José López Murphy
- Published on
- 21 September 2026 · read in the page structured data
Summary
In an opinion piece, Juan José López Murphy, Head of Data Science & AI at Globant, analyses why so many enterprise generative AI projects fail to deliver value. He cites the MIT State of AI in Business 2025 study, according to which 95% of enterprise generative AI pilots have not produced results. The author identifies two main mistakes: confusing access to AI tools with genuine adoption, and limiting AI to internal uses rather than making it a new way of operating, particularly in customer-facing activities. He stresses the need to redefine ROI for each industry (delivery times in e-commerce, administrative time in healthcare, fraud prevented in banking) and not to rely on misleading metrics such as token consumption.
Summary based on the full text of the article.
Read the article on El Español →Figures cited
-
95 %
Share of enterprise generative AI pilots that have not produced results
Companies that have run generative AI pilots, MIT State of AI in Business 2025 study
« El conocido estudio del MIT State of AI in Business 2025 concluye que el 95% de las pruebas piloto empresariales de IA generativa no lograron generar resultados. »
Source: MIT State of AI in Business 2025
Classification
- Country
- Worldwide scope
- Company size
- All sizes
- Industries
- All industries, or industry not specified · Retail and distribution, e-commerce · Healthcare, pharmaceuticals, social care · Banking, insurance, asset management, finance departments
- Companies
- MIT (study author), Globant (cited)
- Keywords
- AI adoption, generative AI pilots, ROI, metrics, process transformation
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Español and its author. Entry translated from French by Claude Sonnet 5.5.