Data study ·
Digital services: how to reinvent business models in the age of AI
Original title, in French: “Services numériques : comment réinventer les modèles à l’ère de l’IA”
- Publication
- Silicon.fr (France)
- Author
- Philippe Leroy
- Published on
- 20 October 2026 · read in the page structured data · updated on 20 October 2026
Summary
According to the 9th edition of the KPMG-Numeum study "Grand angle ESN & ICT", 2026 marks the shift for IT services firms (ESN) and technology engineering and consulting companies from experimenting with AI to overhauling their business models. 58% of executives expect AI to have a strong or disruptive impact on their business model, more so among SMEs/micro-businesses (68%) than among large companies and mid-sized companies (52%). Clients mainly expect productivity gains (75%) and a transformation of business processes (58%). Two in three players are changing their pricing model, often towards value created rather than time spent. AI accounts for 7% of revenue on average, with a target of 18% within three years. Internally, 38% of respondents report productivity gains of more than 20% in delivery, but training and the measurement of the impact on margins remain uneven.
Summary based on the full text of the article.
Read the article on Silicon.fr →Figures cited
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58 %
share of ESN/ICT executives expecting a strong or disruptive impact of AI on their business model
ESN and ICT, Grand angle ESN & ICT 2026 study
« 58 % anticipent un impact fort ou disruptif de l’IA générative et agentique sur leur business model. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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68 %
expected strong or disruptive impact by company size
SMEs and micro-businesses in the ESN/ICT industry, vs 52% for large companies and mid-sized companies
« Le chiffre est de 52 % chez les grandes entreprises et ETI, et monte à 68 % chez les PME et TPE (52 % d’impact fort, 16 % d’impact disruptif). »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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75 %
share of respondents whose clients expect productivity gains from AI tools
ESN and ICT, Grand angle ESN & ICT 2026 study
« Les clients attendent avant tout des gains de productivité grâce aux outils (75 % des répondants) »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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62 %
share of respondents seeing increased demand for consulting upstream of AI projects
ESN and ICT, Grand angle ESN & ICT 2026 study
« 62 % observent une hausse des besoins de conseil en amont des projets. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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80 %
share of respondents citing low-cost AI-native companies as a competitive risk
ESN and ICT, Grand angle ESN & ICT 2026 study
« Les nouvelles entreprises « AI-native » à bas coût sont citées comme un risque par 80 % des répondants »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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66 %
share of ESN and ICT firms changing their pricing models
ESN and ICT, Grand angle ESN & ICT 2026 study (two in three)
« deux ESN et ICT sur trois font déjà évoluer leurs modèles de pricing, selon l’étude. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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7 %
average share of revenue from AI today, and three-year target
ESN and ICT, Grand angle ESN & ICT 2026 study
« elle représente en moyenne 7 % du chiffre d’affaires aujourd’hui, contre un objectif moyen de 18 % à trois ans. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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19 %
share of players deriving more than 10% of their revenue from AI today and aiming for that threshold in 3 years
ESN and ICT, Grand angle ESN & ICT 2026 study
« Aujourd’hui, 19 % des acteurs en tirent plus de 10 % de leur chiffre d’affaires ; 82 % visent ce seuil d’ici trois ans. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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38 %
share of ESN and ICT firms reporting a productivity gain of more than 20% in delivery thanks to AI
ESN and ICT, Grand angle ESN & ICT 2026 study
« environ 38 % des ESN et ICT déclarent un gain de productivité supérieur à 20 % sur le delivery. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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55 %
share of players investing 1 to 3% of their revenue in AI
ESN and ICT, Grand angle ESN & ICT 2026 study
« Côté investissement, 55 % des acteurs y consacrent entre 1 et 3 % de leur chiffre d’affaires. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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67 %
share of ESN and ICT firms with a formal AI policy, a security/compliance validation process and traceability of usage
ESN and ICT, Grand angle ESN & ICT 2026 study
« 67 % disposent d’une politique IA formelle, 54 % d’un processus de validation sécurité et conformité, 52 % d’une traçabilité des usages et des coûts. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
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20 %
share of respondents who have trained more than 80% of their employees in generative AI
ESN and ICT, Grand angle ESN & ICT 2026 study
« seuls 20 % des répondants ont formé plus de 80 % de leurs collaborateurs à l’IA générative, et 9 % en ont formé moins de 10 %. »
Source: Étude Grand angle ESN & ICT (9e édition), KPMG-Numeum
Classification
- Country
- France
- Company size
- Micro-businesses, SMEs, Mid-sized companies, Large companies
- Industries
- Software vendors, IT services companies, telecoms · Consulting, legal, accounting, business services
- Companies
- KPMG (study author), Numeum (study author)
- Keywords
- ESN, ICT, pricing model, generative and agentic AI, strategic consulting, AI skills
Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Silicon.fr and its author. Entry translated from French by Claude Sonnet 5.5.